Privacy Policy

1. Processing

‘Processing’ means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

1. Restriction of processing

‘Restriction of processing’ means the marking of stored personal data with the aim of limiting their processing in the future.

1. Profiling

‘Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

1. Pseudonymisation

‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

1. Controller or data controller

‘Controller’ or ‘data controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

1. Processor

‘Processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

1. Recipient

‘Recipient’ means a natural or legal person, public authority, agency or other body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

1. Third party

‘Third party’ means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the data controller or processor, are authorised to process personal data.

1. Consent

‘Consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions related to data protection is:

KAHL SCHWERLAST GmbH

Pattbergstrasse 33

47445 Moers

Germany

Phone: +49 (0) 2841-7997-0

Email: schwerlast@kahl-schwerlast.de(link sends e-mail)

Website: www.kahl-schwerlast.de

3. Name and address of the data protection officer

The data protection officer of the data controller is:

Ralf Schlack

KAHL SCHWERLAST GmbH

Pattbergstrasse 33

47445 Moers

Germany

Phone: 02841-7997-555

Email: dsgvo@kahl-schwerlast.de(link sends e-mail)

Website: www.kahl-schwerlast.de

Any data subject may contact our data protection officer directly at any time with all questions and suggestions concerning data protection.

4. Cookies

The web pages of KAHL SCHWERLAST GmbH use cookies. Cookies are text files which are placed and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID, which is a unique identifier of the cookie. It consists of a string of characters through which web pages and servers can be linked to the specific Internet browser in which the cookie was stored. This enables the web pages and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified using the unique cookie ID.

By using cookies, KAHL SCHWERLAST GmbH can provide the users of this website with more user-friendly services that would not be possible without the placement of cookies.

By means of a cookie, the information and offers on our website can be optimised for the user. As previously mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to facilitate the use of our website for the user. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she accesses the website, as this is done by the website and the cookie placed on the user’s computer system. Another example is the cookies of a shopping cart in the online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The data subject may prevent the placement of cookies by our website at any time by changing the corresponding setting in the Internet browser used and thus permanently object to the placement of cookies. Furthermore, cookies that have already been placed may be deleted at any time via an Internet browser or other software programmes. This is possible in all common Internet browsers. If the data subject disables the placement of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

The website of KAHL SCHWERLAST GmbH collects a series of general data and information every time the website is accessed by a data subject or by an automated system. These general data and information are stored in the server log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages which are accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information which may be used for the protection against threats in the event of attacks on our information technology systems.

When using these general data and information, KAHL SCHWERLAST GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the contents of our website correctly, (2) optimise the contents of our website as well as the its advertisements, (3) ensure the long-term functionality of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the case of a cyberattack. Therefore, KAHL SCHWERLAST GmbH statistically analyses anonymously collected data and information, with the aim of increasing data protection and data security in our company and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any and all personal data provided by a data subject.

6. Registration on our website

The data subject may register on the website of the data controller by providing personal data. Which personal data are transmitted to the data controller can be seen from the input mask used for registration. The personal data entered by the data subject are collected and stored solely for internal use by the data controller and for its own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service provider, which will also use the personal data exclusively for internal use attributable to the data controller.

By registering on the data controller’s website, the IP address assigned to the data subject by the Internet Service Provider (ISP), the date and time of registration are also stored. These data are stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of criminal offences committed. Insofar, the storage of these data is necessary to secure the data controller. These data are not transmitted to third parties, unless there is a legal obligation to do so or the transfer serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the data controller to offer the data subject contents or services which may only be offered to registered users due to the nature of the matter in question. Registered persons may change the personal data provided during registration at any time or have them completely erased from the database of the data controller.

Upon request, the data controller shall at any time provide any data subject with access to the stored personal data relating to the data subject. Furthermore, the data controller shall rectify or erase personal data at the request or indication of the data subject, insofar as there are no legal retention obligations. The entire staff of the data controller shall be available to the data subject as contact persons in this respect.

7. Subscription to our newsletter

On the website of KAHL SCHWERLAST GmbH, users are given the possibility to subscribe to our company’s newsletter. Which personal data are transmitted to the data controller during the subscription to the newsletter can be seen from the input mask used for this purpose.

KAHL SCHWERLAST GmbH informs its customers and business partners at regular intervals about company offers by means of a newsletter. Our company’s newsletter may generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address, as the data subject, has authorised the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the computer system assigned by the Internet Service Provider (ISP) and used by the data subject at the time of registration as well as the date and time of registration. The collection of these data is necessary so that any (potential) misuse of the email address of the data subject may be traced at a later time and it therefore serves to provide legal protection for the controller.

The personal data collected as part of the registration for the newsletter are only used to send our newsletter. In addition, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or for newsletter registration, as could be the case in the event of modifications to the newsletter offer or if technical conditions change. The personal data collected within the scope of the newsletter service will not be passed on to third parties. The data subject may terminate his or her subscription to the newsletter at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter service, may be withdrawn at any time. For the withdrawal of consent, a corresponding link is included in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the data controller or by informing the data controller in another way.

8. Newsletter tracking

The newsletters of KAHL SCHWERLAST GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, KAHL SCHWERLAST GmbH may see if and when an email was opened by a data subject and which links contained in the email were opened by the data subject.

Such personal data collected via the tracking pixels embedded in the newsletters are stored and analysed by the data controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. These personal data are not transmitted to third parties. Data subjects are entitled at any time to withdraw the respective separate declaration of consent given by means of the double opt-in procedure. After withdrawal, these personal data will be erased by the data controller. KAHL SCHWERLAST GmbH automatically interprets a cancellation of receipt of the newsletter as a withdrawal.

9. Possibility to establish contact via the website

Due to legal regulations, the website of KAHL SCHWERLAST GmbH contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or for contacting the data subject. These personal data are not disclosed to third parties.

10. Comment function in the website blog

KAHL SCHWERLAST GmbH offers users the possibility to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal maintained on a website, usually publicly accessible, where one or more persons, called bloggers or web bloggers, may post articles or write down thoughts in so-called blog posts. Third parties may usually leave comments under the blog posts.

If a data subject leaves a comment on the blog published on this website, the comments left by the data subject as well as information on the time of the comment entry and the user name (pseudonym) chosen by the data subject are stored and published. The IP address assigned to the data subject by the Internet Service Provider (ISP) is also logged. The IP address is stored for security purposes and in the event that the data subject violates the rights of third parties with a submitted comment or posts illegal contents. The storage of these personal data is, therefore, in the own interest of the data controller, so that it may exculpate itself in the event of an infringement of the law. The personal data collected are not transmitted to third parties, unless such a transfer is required by law or serves the legal defence of the data controller.

11. Routine erasure and blocking of personal data

The data controller shall process and store personal data relating to the data subject only for the period necessary to achieve the purpose of storage or as far as is provided for by the European legislator or other legislator in laws or regulations to which the data controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or any other competent legislator expires, the personal data are routinely blocked or erased in accordance with legal provisions.

12. Rights of the data subject
    
    1. Right of confirmation

Every data subject shall have the right, granted by the European legislator, to obtain from the controller the confirmation as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the data controller at any time.

1. Right of access

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to obtain at any time and free of charge from the controller access to the personal data relating to him or her and a copy thereof. Furthermore, the European legislator has granted the data subject access to the following information:

• the purpose of the processing
• the categories of the personal data concerned
• the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data or to object against such processing
• the existence of the right to lodge a complaint with a supervisory authority
• where the personal data are not collected from the data subject: any available information as to their source
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

The data subject shall also have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.

1. Right to rectification

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may contact an employee of the controller at any time.

1. Right to erasure (right to be forgotten)

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and if the processing is not required:

• The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
• The data subject withdraws consent on which the processing was based according to Article 6(1) point (a) of the GDPR, or Article 9(2) point (a) of the GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
• The personal data have been unlawfully processed.
• The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
• The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the above-mentioned grounds applies and a data subject wishes to have personal data stored by KAHL SCHWERLAST GmbH erased, he or she may contact an employee of the controller at any time. The employee of KAHL SCHWERLAST GmbH will ensure that the request for erasure is complied with immediately.

Where the personal data have been made public by KAHL SCHWERLAST GmbH and our company, as controller, is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, KAHL SCHWERLAST GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other data controllers which are processing the published personal data that the data subject has requested the erasure by such other data controllers of any and all links to, copies or replications of, those personal data, unless processing is necessary. The employee of KAHL SCHWERLAST GmbH shall make the necessary arrangements in individual cases.

1. Right to restriction of processing

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
• The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above-mentioned grounds applies and a data subject wishes to obtain the restriction of personal data stored by KAHL SCHWERLAST GmbH, he or she may contact an employee of the controller at any time. The employee of KAHL SCHWERLAST GmbH shall arrange for the restriction of processing.

1. Right to data portability

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. The data subject shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Article 6(1) point (a) of the GDPR or Article 9(2) point (a) of the GDPR or on a contract pursuant to Article 6(1) point (b) of the GDPR, and the processing is carried out by automated means. This shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

In exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and if the rights and freedoms of others are not adversely affected by doing so.

To assert the right to data portability, the data subject may contact an employee of KAHL SCHWERLAST GmbH at any time.

1. Right to object

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on Article 6(1) point (e) or (f), including profiling based on those provisions.

If the data subject objects to the processing, KAHL SCHWERLAST shall no longer process the personal data, unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

Where KAHL SCHWERLAST processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to KAHL SCHWERLAST GmbH processing for direct marketing purposes, KAHL SCHWERLAST GmbH shall no longer process personal data for such purposes.

Where KAHL SCHWERLAST GmbH processes personal data for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may directly contact any employee of KAHL SCHWERLAST GmbH or any other employee. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

1. Automated individual decision-making, including profiling

Any data subject affected by the processing of personal data shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision is (1) necessary for entering into, or performance of, a contract between the data subject and a data controller; or (2) authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests; or (3) based on the data subject’s explicit consent.

If the decision is (1) necessary for entering into, or performance of, a contract between the data subject and a data controller; or (2) based on the data subject’s explicit consent, KAHL SCHWERLAST GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to assert rights regarding automated decision-making, he or she may contact an employee of the data controller at any time.

1. Right to withdraw data protection consent

Any data subject affected by the processing of personal data shall have the right, granted by the European legislator, to withdraw his or her consent to the processing of personal data at any time.

If the data subject wishes to assert his or her right to withdraw data protection consent, he or she may contact an employee of the data controller at any time.

13. Data protection for applications and the application process

The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This shall apply, in particular, if an applicant submits relevant application documents to the data controller electronically, for example by email or via a web form on the website. If the data controller concludes an employment contract with an applicant, the transmitted data are stored for the purpose of processing the employment relationship in compliance with legal requirements. If the data controller does not conclude an employment contract with the applicant, the application documents shall be automatically erased two months after notification of the decision to reject the application, provided that no other legitimate interests of the data controller are opposed to the erasure. Other legitimate interests in this sense include, for example, an obligation to provide evidence in a procedure under the German General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz, AGG).

14. Data protection provisions about the application and use of Facebook

On this website, the data controller has integrated components of the company Facebook. Facebook is a social network.

A social network is a social meeting place on the Internet, an online community which generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Among other things, Facebook allows social network users to create private profiles, upload photos and network through friend requests.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for processing personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the respective Facebook component automatically prompts the web browser on the information technology system of the data subject to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical procedure, Facebook is informed which specific subpage of our website was accessed by the data subject.

If the data subject is logged in on Facebook, Facebook recognises which specific subpage of our website was accessed by the data subject each time the data subject visits our website and for the entire duration of his or her stay on our website. This information is collected through the Facebook component and linked to the respective Facebook account of the data subject by Facebook. If the data subject clicks on one of the Facebook buttons integrated on our website, e.g. the “Like” button, or if the data subject leaves a comment, Facebook links this information to the personal Facebook user account of the data subject and stores these personal data.

Through the Facebook component, Facebook always receives information that the data subject has visited our website if the data subject is logged in on Facebook when he or she accesses our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she may prevent such transfer by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to prevent data transfers to Facebook. Such applications may be used by the data subject to prevent a data transfer to Facebook.

15. Data protection provisions about the application and use of Google AdWords

On this website, the data controller has integrated Google AdWords. Google AdWords is an internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to set pre-defined keywords that will display an ad in Google’s search engine results only when the user looks up a keyword-related search result in the search engine. In the Google advertising network, the ads are distributed across topic-related websites, using an automatic algorithm and in accordance with the pre-defined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google AdWords is used to advertise our website by displaying advertisements relevant to the respective interests on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertisements on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. The definition of cookies is explained above. Conversion cookies expire after thirty days and are not used to identify the data subject. If the conversion cookie has not expired, it is used to track whether certain subpages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables us and Google to track whether a data subject who has reached our website via an AdWords ad generated sales, i.e. whether he or she has completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected via the technical process on to third parties.

The data subject may prevent the placement of cookies by our website, as already described above, at any time by changing the corresponding setting in the Internet browser used and thus permanently object to the placement of cookies. Changing such a setting in the Internet browser used would also prevent Google from placing a conversion cookie on the data subject’s information technology system. In addition, a cookie already placed by Google AdWords may be deleted at any time via the Internet browser or other software programmes.

Furthermore, the data subject may object to interest-based advertising by Google. To do so, the data subject has to call up the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://policies.google.com/privacy?hl=en-GB&gl=de.

16. Data protection provisions about the application and use of Instagram

On this website, the data controller has integrated components of the service Instagram. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such data in other social networks.

The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Instagram component (Insta button) has been integrated, the respective Instagram component automatically prompts the web browser on the information technology system of the data subject to download a display of the corresponding Instagram component from Instagram. As part of this technical procedure, Instagram is informed which specific subpage of our website was accessed by the data subject.

If the data subject is logged in on Instagram, Instagram recognises which specific subpage was accessed by the data subject each time the data subject visits our website and for the entire duration of his or her stay on our website. This information is collected through the Instagram component and linked to the respective Instagram account of the data subject by Instagram. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted are linked to the personal Instagram user account of the data subject and Instagram stores and processes these data.

Through the Instagram component, Instagram always receives information that the data subject has visited our website if the data subject is logged in on Instagram when he or she accesses our website. This occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she may prevent such transfer by logging out of his or her Instagram account before accessing our website.

Further information and Instagram’s applicable data policy can be found at https://help.instagram.com/15583370790038 and https://help.instagram.com/519522125107875.

17. Data protection provisions about the application and use of LinkedIn

On this website, the data controller has integrated components of the LinkedIn Corporation. LinkedIn is a web-based social network that allows users to connect with existing business contacts and to establish new business contacts. Over 400 million registered users in more than 200 countries use LinkedIn, making LinkedIn the largest platform for business contacts at the moment and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for privacy matters outside the United States of America.

Each time our website is accessed, which contains a LinkedIn component (LinkedIn plug-in), this component prompts the browser used by the data subject to download a corresponding display of the component from LinkedIn. Further information about the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical procedure, LinkedIn is informed which specific subpage of our website was accessed by the data subject.

If the data subject is logged in on LinkedIn, LinkedIn recognises which specific subpage of our website was accessed by the data subject each time the data subject visits our website and for the entire duration of his or her stay on our website. This information is collected through the LinkedIn component and linked to the respective LinkedIn account of the data subject by LinkedIn. If the data subject clicks on one of the LinkedIn buttons integrated on our website, LinkedIn links this information to the personal LinkedIn user account of the data subject and stores these personal data.

Through the LinkedIn component, LinkedIn always receives information that the data subject has visited our website if the data subject is logged in on LinkedIn when he or she accesses our website. This occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she may prevent such transfer by logging out of his or her LinkedIn account before accessing our website.

LinkedIn offers the possibility to unsubscribe from email messages, SMS messages and targeted advertising as well as the ability to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses affiliates such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may place cookies. Such cookies may be denied at https://www.linkedin.com/legal/cookie-policy(link is external). LinkedIn’s applicable privacy policy provisions are available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie guidelines are available at https://www.linkedin.com/legal/cookie-policy.

18. Data protection provisions about the application and use of Matomo

On this website, the data controller has integrated the component Matomo. Matomo is an open-source software tool for web analysis. ‘Web analysis’ means the collection, gathering and evaluation of data on the behaviour of website visitors. A web analysis tool collects, inter alia, data on the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used for the optimisation of a website and cost-benefit analysis of Internet advertising.

The software is operated on the server of the data controller, the data-protection sensitive log files are stored exclusively on this server.

The Matomo component is used to analyse visitor traffic on our website. The data controller uses the data and information obtained, inter alia, to analyse the use of this website in order to compile online reports which show the activities on our website.

Matomo places a cookie on the information technology system of the data subject. The definition of cookies is explained above. Placing the cookie enables us to analyse the use of our website. Each time one of the individual pages of this website is accessed, the Matomo component automatically prompts the web browser on the information technology system of the data subject to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge about personal data, such as the IP address of the data subject, which helps us trace the origin of the visitors and clicks.

The cookie is used to store personal information, such as the time and location of access and the frequency of visits to our website. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to our server. These personal data are stored by us. We do not disclose these personal data to third parties.

The data subject may prevent the placement of cookies by our website, as already described above, at any time by changing the corresponding setting in the Internet browser used and thus permanently object to the placement of cookies. Changing such a setting in the Internet browser used would also prevent Matomo from placing a cookie on the data subject’s information technology system. In addition, a cookie already placed by Matomo may be deleted at any time via an Internet browser or other software programmes.

Furthermore, the data subject may object and prevent the collection of data generated by Matomo relating to the use of this website. To do so, the data subject has to set a “Do Not Track” option in the browser.

By placing the opt-out cookie, however, the web pages of the data controller may no longer be fully usable for the data subject.

Further information and Matomo’s applicable privacy policy can be found at https://matomo.org/privacy/.

19. Data protection provisions about the application and use of Twitter

On this website, the data controller has integrated components of Twitter. Twitter is a multilingual, publicly-accessible microblogging service where users may publish and spread so-called ‘tweets,’ i.e. short messages limited to 280 characters. These short messages are available to everyone, including those who are not registered on Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter allows you to address a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the respective Twitter component automatically prompts the web browser on the information technology system of the data subject to download a display of the corresponding Twitter component from Twitter. Further information about the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons(link is external). As part of this technical procedure, Twitter is informed which specific subpage of our website was accessed by the data subject. The Twitter component is integrated to allow our users to disseminate the contents of this website, make this website known in the digital world and increase our visitor numbers.

If the data subject is logged in on Twitter, Twitter recognises which specific subpage of our website was accessed by the data subject each time the data subject visits our website and for the entire duration of his or her stay on our website. This information is collected through the Twitter component and linked to the respective Twitter account of the data subject by Twitter. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted are linked to the personal Twitter user account of the data subject and Twitter stores and processes these data.

Through the Twitter component, Twitter always receives information that the data subject has visited our website if the data subject is logged in on Twitter when he or she accesses our website. This occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, he or she may prevent such transfer by logging out of his or her Twitter account before accessing our website.

Twitter’s applicable privacy policy provisions are available at https://twitter.com/en/privacy.

20. Data protection provisions about the application and use of YouTube

On this website, the data controller has integrated components of YouTube. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on these videos, also free of charge. YouTube allows the publication of all kinds of videos, which is why full movies and TV programmes as well as music videos, trailers, and videos made by users can be viewed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the respective YouTube component automatically prompts the web browser on the information technology system of the data subject to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/intl/en-GB/about/. As part of this technical procedure, YouTube and Google are informed which specific subpage of our website was accessed by the data subject.

If the data subject is logged in on YouTube, YouTube recognises which specific subpage of our website was accessed by the data subject when a subpage is accessed which contains a YouTube video. This information is collected by YouTube and Google and linked to the respective YouTube account of the data subject.

Through the YouTube component, YouTube and Google always receive information that the data subject has visited our website if the data subject is logged in on YouTube when he or she accesses our website. This occurs regardless of whether the data subject clicks on the YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she may prevent such transfer by logging out of his or her YouTube account before accessing our website.

The privacy policy published by YouTube, which is available at https://policies.google.com/privacy?hl=en-GB&gl=de, provides information about the collection, processing and use of personal data by YouTube and Google.

21. Legal basis for the processing

Article 6(1) point a of the GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or the provision of any other service or compensation, the processing is based on Article 6(1) point b of the GDPR. The same shall apply to such processing operations which are necessary to carry out pre-contractual measures, e.g. processing enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, e.g. to fulfil tax obligations, processing is based on Article 6(1) point c of the GDPR. In rare cases, the processing of personal data may be necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his or her name, age, health insurance details or other vital information would then have to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Article 6(1) point d of the GDPR. Finally, processing operations could be based on Article 6(1) point f of the GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, unless the interests, basic rights and freedoms of the data subject override such interests. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 of the GDPR).

22. Legitimate interests in processing pursued by the controller or a third party

Where the processing of personal data is based on Article 6(1) point f of the GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

23. Period for which the personal data will be stored

The criterion used to determine the storage period of personal data is the respective legal retention period. After expiration of the period, the data concerned are routinely erased, provided that they are no longer needed for the fulfilment of the contract or the initiation of a contract.

24. Statutory or contractual requirements for the provision of personal data; requirement for the conclusion of contracts; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject shall be obliged to provide us with personal data when our company concludes a contract with him or her. Failure to provide such personal data would mean that the contract with the data subject cannot be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and possible consequences of a failure to provide such personal data.

25. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created by the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH [German Association for Data Protection], which conducts data protection audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE.